Not every business needs to have a presence on every social media. There needs to be strategic reasons for spending the time to engage the likes of Facebook, Twitter, LinkedIn and Flickr. In addition to a plan, there needs to be somebody who vigilantly executes the plan. You cannot open a social media account and immediately expect it to bring you business. As with anything worthwhile, it takes time and energy.
While Twitter is perfect for getting feedback from your market, LinkedIn is better suited for professional networking. Each platform has its specialty. Once you figure out your expectations, you can figure out which platforms will work best for you.
Whatever the platform, here are some tips for representing your small biz brand in social media.
1. Consistency: Through any media, communicate with consistency. Everything from the words that are used, to the way that company employee headshots are styled, to the basic logos, colors and fonts should be done in the consistent language of your company brand.
2. Relevance: Only post information that is relevant to your business and your customers. Be a resource to your audience by posting daily tips or links to helpful articles. Give them a reason to follow you!
3. Frequency: As I said before, create a plan and follow it. Keep your interaction frequent. The more you post, the better chance you have at getting found when needed. Repetition will reinforce your brand, its image and corporate mission.
4. Personality: The reason these platforms are so popular is because they are an extension of your voice. Even in the most corporate platforms, you still get to have a photo displayed with your interaction… if not more options for customization. Don’t be a corporate robot in fulfilling the first three tips. Communicate with panache and let your personality come through.
Before creating an account, have a purpose. Don’t do it just because everyone else is doing it. Do it because you have done your research and know how it would be useful to help execute your business plan.